The taste of sporting performance: Caffè Bocca della Verità® becomes the official sponsor of the Italian Cycling Federation

April 9, 2025

The Italian Cycling Federation (FCI) has launched a new collaboration for 2025 with Caffè Italiano Bocca della Verità®, which becomes the official sponsor. This partnership seals the union between two worlds united by values such as excellence, passion, and dedication. In the past, the FCI has been supported by great brands such as Toyota, Enel, and Enervit. Now, Bocca della Verità® joins the list of its strategic partners.

A natural bond between coffee and cycling

Although at first glance they may seem distant realities, cycling and coffee share fundamental principles. Both require attention to detail, constant commitment, and a continual search for perfection. For many cyclists, coffee is much more than just a drink: it is an indispensable ally before a challenging ride or an important race. A quality espresso provides that extra boost to tackle every challenge.

Coffee as an essential stimulant for those pedaling at the highest level

The physical and mental preparation of a cyclist involves many choices, and coffee holds an important place among these. Thanks to its unmistakable flavor and energizing properties, it has become a fundamental component of the sports routine. Caffè Bocca della Verità®, known for its artisanal roasting and careful selection of beans, offers an experience perfectly in line with the needs of high performance.

An alliance founded on Italian excellence

Italy is the homeland of both cycling and espresso. With this alliance, Bocca della Verità® strengthens its connection with one of the most deeply rooted passions in the country, supporting the FCI in its mission to train champions and promote the sport at every level. This collaboration represents the union of two realities united by values such as quality, perseverance, and competitive spirit.

The coffee of champions, now also at your home

You don’t need to wear a racing jersey to enjoy high-level coffee. Whether it's starting the day with energy or indulging in a special moment, the range of coffees Bocca della Verità® offers you an experience worthy of great champions.

Check out our catalog and discover the blends that today accompany elite athletes in their training and competitions. Bring home the authentic flavor of a coffee that represents history, tradition, and Italian quality.

🚴‍♂️☕ Are you ready to live the day with the strength of a champion?

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