Rome, May 30, 2025 – Bocca della Verità, new official sponsor of the Italian Cycling Federation (FCI), presents the new jersey that the national cycling team will wear in the 2025 season and that will participate in the upcoming 135 stages.

The brand of this gourmet coffee, exclusively distributed by the Spanish company God Save the Coffee, has been announced as the new sponsor and official coffee of the (FCI).

The agreement was visible for the first time yesterday, at the international appointment of the FCI: the prestigious Course de la Paix (U23 Nations Cup), which will take place until June 2 in the Czech Republic. In this race, the Italian team will showcase the new jersey, in the traditional national blue, which for the first time will feature the logo of Caffè Bocca della Verità on the right side, balanced with the emblem of Italy.

This sponsorship marks a new chapter for the FCI, which in recent years has collaborated with leading brands such as Toyota, Enel, and Enervit, and which now joins one of the most representative names in high-end Italian coffee. An alliance that strengthens the natural bond between elite sport and quality nutrition, pillars of performance, health, and the Mediterranean lifestyle.

“Italy is the cradle of modern cycling and the art of espresso. This collaboration represents the union of two deeply Italian traditions, which share values such as commitment, precision, and a culture of detail,” declares the director of Caffè Bocca della Verità, Veronika Šmejkalová.

The alliance will not be limited to visibility on the federation's official uniform, but will also include joint initiatives during the season, focused on promoting healthy habits, Italian culture, and events related to gastronomy and sport.