In the deepest heart of the Alps, where the clouds caress the peaks and the wind whispers tales of cycling legends, a new chapter of passion, courage, and flavor is being written. This year, Bocca della Verità joins the Tour of the Alps 2025 as an official sponsor, paying tribute to the heroes who conquer the mountain… and to the moments that conquer the soul.

📽️ A 30-Second Journey, A Lifetime of Emotions

Imagine a video. It starts in black and white. Athletes from the past run, struggle, dream. A wheel appears. It spins. And as it spins, the world fills with color. This is the birth of cycling.

From Fausto Coppi and Gino Bartali exchanging a water bottle in the midst of a hellish climb, to the more human gestures of today: a cyclist dragging himself to cross the finish line, a father lifting his son with tears in his eyes, a kiss to the sky for those who are no longer here.

And when the race is over… something greater begins. A moment of pause. Of truth. Up there, atop a snowy peak, a steaming cup of Caffè Bocca della Verità® becomes the symbol of reward, of well-deserved rest, of the present lived with all the senses.

☕ The Flavor of Truth

Since 1958, Bocca della Verità does not just roast coffee. It roasts dreams, hard work, history. Each of these blends — Amo Roma, Angel, Artemisa, Hermes, Homer — is a masterpiece born from a family tradition, from a genuine passion for real Italian espresso.

It is no coincidence that today the blends we distribute exclusively from La Boutique di GOD support an event that enhances the same values of this coffee: overcoming, beauty, respect, heritage. Because, just like cycling, coffee is a ritual. An art. A truth that is savored sip by sip… and the energy needed for any competition.

🌍 More than a Coffee. A Commitment.

Bocca della Verità is grown on 21 farms around the world, artisan-roasted in Rome, and served in thousands of homes, cafés, and events in over 36 countries. The mission is clear: to bring the culture of Italian coffee to every corner of the planet. And today, that culture pedals strongly alongside the cyclists of the Tour of the Alps.

🏁 And You, Have You Already Crossed Your Finish Line Today?

Perhaps your finish line is not a podium, but returning home, finishing that project, lifting your children with a smile. Whatever your peak is, celebrate it with truth. With a good coffee. Because the finish line… is just the beginning.